LOBOS 1707 Tequila Lebron James

Today, new independent spirits brand, Lobos 1707, launches their full tequila and mezcal trademark in Mexico and the U.S. Lobos 1707, named after the Spanish word meaning "wolves" and dedicated to celebrating the strength of the pack, is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms with early backing by sports and cultural icon, LeBron James.
Each marque reflects the traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain. The Lobos 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from Mexico and Spain.