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"The Johnnie Walker Blue Label Year of the Ram bottle weaves the best of Chinese ceramic art with our very finest blended Scotch whisky," said Brian Cox, Director of Scotch Whisky for Diageo North America. "The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend—Johnnie Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with quality."
This year's symbol—with its unrelenting persistence—has particular significance for the Johnnie Walker brand. For more than 200 years, Johnnie Walker has been a pioneer in the industry and seeks to inspire others to see the power of the next step in their personal journeys.