Cincoro Tequila Gold

In a move that shocked the booze industry, back in 2019 Michael Jordan, along with some of his fellow NBA owners including the Lakers’ Jeanie Buss, launched a new tequila brand. And this week, Jordan’s luxury brand Cincoro Tequila just announced the launch of the new Gold expression.
According to Cincoro CEO and co-founder Emilia Fazzalari, this is a blend of all of the brand’s other expressions, both aged and un-aged. “Cincoro Gold joins only a handful of 100 percent de Agave Gold tequilas,” she said in a statement. “This rare tequila blends all four Cincoro expressions, with generous amounts of Cincoro Extra Añejo tequila, which is barrel aged for more than 40 months. The result is an intense flavor experience, with notes of sweet honey, toasted oak, vanilla and dried fruits. The Cincoro Gold experience is reminiscent of a finely aged scotch or cognac.”