Dubonnet Rouge

The brand-name Dubonnet was taken over by Pernod Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designer Cassandre "Dubo, Dubon, Dubonnet", which still can be found on walls of houses in France. Dubonnet is commonly mixed with lemonade or bitter lemon, and forms part of many cocktails.